Kobo was founded by and spun out of Indigo, the largest book, gift and specialty toy retailer in Canada, in December, 2009. “From a business and cultural perspective this is a perfect match” today announced that they have entered into a definitive agreement under which Rakuten intends to acquire 100% of total issued and outstanding shares of Kobo for US$315 million in cash. Rakuten also recently acquired Brazilian e-commerce company Ikeda in addition to Buy.com (also for $250 million) and. The company acquired French e-commerce company PriceMinister – for $250 million – back in 2010 and bought Tradoria, a German online shopping mall, in July 2011. Rajuten has been on a bit of an acquition spree. The company’s CEO Michael Serbinis says that the acquisition will allow Kobo to “diversify quickly into other countries and e-commerce categories.” Kobo says that the company will maintain its headquarters, management team and employees based in Toronto, Ontario. Kobo recently debuted its Vox e-Reader tablet, touting it as the world’s first social e-reader. Founded in 2009, Kobo is the developer of eReaders, eReading apps and more with a number of retail partners around the world.įor Rakuten, this is a way for the company to get in on the eBooks market. We do not know the exact purpose of the cookies.Japanese e-commerce company Rakuten has acquired e-Reading platform Kobo for $315 million in cash. Used to track the information of the embedded YouTube videos on a website. for the purpose of better understanding user preferences for targeted advertisments. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. This cookie is used to measure the number and behavior of the visitors to the website anonymously. The purpose of the cookie is to determine if the user's browser supports cookies.

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