In 2013, the size of the juice boxes was slightly reduced from 6.75 fl oz (200 mL) to 6 fl oz. There also is a 'light' version of Flashin' Fruit Punch that exists for soda fountains. The soda fountain versions of Fruit Punch, Poppin' Pink Lemonade and Orange Lavaburst, however, still retain their red, pink and orange colors, respectively. Thus, flavors like Shoutin' Orange Tangergreen lost their distinctive colors. The Hi-C products used to be the color implied by their flavor, but in 2000, Hi-C in juice boxes was re-introduced as a yellowish clear beverage that would not stain clothing. Subsequent growth of the Hi-C product line included globalization to selected markets worldwide. At one point in time, Brach's made fruit snacks and orange slices under the Hi-C name. There were soft frozen versions of Flashin' Fruit Punch and Orange Lavaburst made by J & J Snack Foods and could be found in stores like Dollar Tree. There are other flavors at Coca-Cola Freestyle. Hi-C is currently sold in drink boxes, soda fountains, and drink mix form. By 1958, Hi-C fruit drinks had become an American supermarket staple, available in every grocery store nationwide. The Hi-C business continued to expand with new flavors (orange-pineapple, pineapple-grapefruit, Florida Punch, peach) and innovative marketing techniques.

George Roberts, assistant sales manager for Niles Foster when Hi-C was introduced, stayed on, first as National Sales Manager for Hi-C, then later as Director of Contract Packer Operations for the Houston, Texas, based Coca-Cola Foods Division, ensuring the successful marketing, promotion, and distribution of Hi-C. Niles Foster left the Minute Maid Corporation shortly after the Hi-C brand was purchased. As the Hi-C business continued to grow, it attracted the attention of the Minute Maid Corporation, and in 1954 Clinton Foods, Inc., sold its Florida holdings, including Hi-C fruit drinks, to Minute Maid. The contract packing concept is still used today by the Coca-Cola Foods Division. Apple and cherry drinks were introduced as a result of the fresh fruit processing operations at the Paw Paw, Michigan, co-packer plant. Grape, the second flavor introduced, evolved naturally from the fact that the Geneva, Ohio, co-packer was also processing fresh grapes. New flavors of Hi-C fruit drinks were developed as an outgrowth of the contract packer system. The multi-plant system facilitated quick product shipping, minimizing out-of-date merchandise problems. As markets for Hi-C were expanded nationwide, so were the contract operations, strategically located near major market areas. Originally marketed in the southern United States, Hi-C was introduced into the Los Angeles and San Francisco markets in 1949. Foster entered into an agreement with Clinton Foods, Inc., to produce and market Hi-C, with Foster managing the Hi-C business.

After test marketing in 1947, Hi-C orange drink was introduced in 1948 with a massive promotional effort, spending thousands of dollars weekly per market on promotions. Hot-packed in enamel-lined 56-ounce (1.66 L) cans, the product needed no refrigeration before opening. The name 'Hi-C' referred to its high vitamin content. It took Foster over a year to develop the ideal formula for Hi-C orange drink, containing orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C).

Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. History 1958 sales team promotional newsletter excerpts It was created by Niles Foster in 1946 and released in 1947. Hi-C is a fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company. For other uses, see Hi-C (disambiguation).

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