The app, similarly to WhatsApp, supports voice calling, picture messages, video calling and group chats. Tencent launched instant messaging platform WeChat in 2011 and it has grown into China’s first super app with more than 1 billion active users. Let’s introduce three of the top social media apps in China that you can use to reach your audience in this ever-evolving market. Many local brands do not even have a website. Instead, China is home to a whole host of super apps, apps and mini-programs designed specifically for mobile. This is vastly different to the western landscape, where desktop computers, laptops and websites are a key part of most purchase journeys. It’s worth mentioning that as of Dec 2022, internet penetration in China is 75.6% of the population (a whopping 1,067 million people), with 99.6% of internet users using their smartphone to get online. See below for a non-exhaustive list of blocked sites in China: Several of the foreign websites and content providers international brands use to interact with their customers in the rest of the world are blocked in China, replaced by a whole set of alternative Chinese websites, apps & behaviours that international brands need to familiarise themselves with if they want to get in front of the Chinese consumer. The ‘Great Firewall’ (nicknamed in reference to the real Great Wall of China) is arguably the most sophisticated censorship system in the world, controlling internet access for more than 1 billion Chinese netizens (internet citizens). The internet has been censored in China since its arrival in the country in 1994. As such, Chinese people assumed they were at the centre of the world, and aptly named their country the ‘Middle Kingdom.’ Our goal in this blog is to provide everyone with bite-sized insights into China’s Culture, Customs, and Consumers. This dates back to ~1000BC when the Chinese were in relative isolation from the rest of the world, separated by the Himalayan mountains in the southwest, the Gobi Desert to the north and the Pacific Ocean to the east. According to Dizon, Resso looks to reach young music enthusiasts who are looking for a fresh streaming experience, and encourage these youth to express and connect with like-minded individuals.The Chinese name of China is 中国 (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. Speaking to MARKETING-INTERACTIVE then, Tricia Dizon, country manager Resso Indonesia said the company has an aggressive plan for the Indonesia market. The app targets the Gen Z and Millennials in Indonesia, and is aimed at encouraging everyday music listeners to express themselves on a global stage. The idea then eventually turned into a fully-fledged virtual Broadway show with the help Broadway veterans, which was streamed earlier this month.Ĭloser to home in Southeast Asia, ByteDance launched its own music streaming app called Resso in Indonesia last year.

It led to the creation of an account which made a video calling for community submissions to help bring the musical to life.

Building on that content, another user uploaded a new version of the ballad, which gained popularity online. The musical was spurred from user-generated content, when a user uploaded a love ballad dedicated to “Remy,” the main character in Disney/Pixar’s Ratatouille. While Douyin has ventured into the mobile payment service, its counterpart in US TikTok has gotten creative with the use of its platform and recently launched its first TikTok musical, Ratatouille. MARKETING-INTERACTIVE has reached out to ByteDance for additional information.

The entrance of Douyin into the mobile wallet and payment scene could be a significant one, given that the platforms currently has over 600 million daily users, as multiple media outlets reported in September last year. According to South China Morning Post, ByteDance said it has helped more than 22 million content creators earn over 41.7 billion yuan (US$6.1 billion) in 2020, and is hoping to raise the number to 80 billion yuan (US$12.3 billion) in 2021. According to Alipay's official website, it has over one billion users worldwide. With its payment service, ByteDance's Douyin joins the ranks of mobile payment giants such as Ant Group's Alipay and Tencent's WeChat Pay. Reuters reported that the set-up of Douyin Pay is to supplement the existing major payment options, and to ultimately enhance user experience on Douyin, the Chinese version of TikTok. ByteDance, parent company of video app TikTok and Douyin, has launched its own third-party payment service, Douyin Pay, as it looks to boost its eCommerce business in China, according to Reuters.

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